Mike and Linda receive the Franchise Business Review Top 50 award

Attitude & Aptitude Earn Fish #14 Spot in Top 50 Franchise Award

Fish Window Cleaning is ranked #14 in the Franchise Business Review’s Top 50

Franchise Business Review Top 50 Award

Franchise Business ReviewInternational Franchise Association

Each year, Franchise Business Review (FBR) surveys thousands of franchise owners.  Their goal is to determine how satisfied the franchisees are with their Franchise and then rank and present their findings in their annual Franchisee Satisfaction Awards – known as the  Franchise Business Review Top 50 Awards.

Fish Window Cleaning at IFA Convention

Also in Feb, the Fish Team attended the IWCA Convention in New Orleans, LA

The Top 50 awards are then presented at the annual International Franchise Association (IFA) convention.

This year’s 52nd annual IFA Convention was held February 11 – 14  at the Orlando World Center Marriott.

The convention is attended by hundreds of Franchisers from all over the county.  There is a full agenda of seminars, round tables, exhibitions and networking events and the week culminates at the prestigious awards presentation held towards the end of the convention.

During this year’s Awards Presentation, Fish Window Cleaning was awarded the #14 Ranking in the Franchise Business Reviews Top 50 – Large Class Division. This represents a 16 spot jump from last year.

Congratulations Fish Window Cleaning!

What makes a good Franchisee?

In an interview, Mike Merrick was asked: “What are you looking for in a franchisee?”

Mike Merrick, CEO

Mike Merrick, CEO

I can probably boil it down to two words: Attitude and Aptitude.

You need the right “attitude”, every single day.  It’s the “I will succeed” attitude that drives every successful business owner of every business – not just the window cleaning business.  By “aptitude” I mean you need to have some inherent skills or the ability to learn them.

  1. Goal oriented person. Practically, we want to find franchisees who have a higher comfort level. Someone who easily reaches their comfort level will grow the business until they’ve got a decent income – it’s not hard – and then they’ll level off. We want to find franchisees willing to take the business to the next level. The opportunity is waiting.
  2. Truly service centered. This has been a part of my philosophy from the beginning. It is not lip service to me. It is based in my values from the start of the day to the end. I insist the customer is king. If a customer isn’t pleased, we ask “what will it take to make you happy?”
  3. Sales drive. Once the goal is set and the commitment to service is there, this is a business driven by a determination to hit the street and sell. If you do, you will shine big. The work is there. The money is there. If you don’t regularly sell, you will flop. There is no substitute.
  4. Management Skills.  The ability to manage employees. If you can’t handle employees, you shouldn’t do this business.
  5. Personality. The customer buys your personality while paying for your service. The clean windows consistently come second to the window cleaner. If you aren’t seen as a likeable person, this opportunity may not be for you.
  6. Organized. Our system teaches every aspect of doing this business well. It just needs to be followed. This business can be a disaster to the person lacking organization, intent on doing their own thing.

Mike concluded with a final thought:  “When someone buys a Fish Window Cleaning franchise, one of the most valuable tools they get is over 20 years of my mistakes. If you’re buying our experience, make sure you use it.”

Building a World Class Franchise

Mike Merrick had lost his job as a bank manager when the window washer for the branch said he was interested in selling his business. Merrick looked at the company’s books and was impressed with what he saw–low overhead and virtually no inventory. In 1978, Merrick and his wife, Linda, purchased the company, renamed it, and Fish Window Cleaning was born.

Fish Window Cleaning

The Largest and Most Respected Window Cleaning Company in America

Based on growing demand and his success, he realized there was a need for this service in other markets. Mike used his 20 years of experience to create the Fish Window Cleaning franchise system.

In 1998, the first FISH franchise location was opened in Tampa, FL. Since then, Fish Window Cleaning has grown to more than 220 franchise territories in 40 states. Thirty years later, the company still maintains the traditional Mission Statement and a Core set of Values it was founded on.

Although Fish is now the world’s largest window cleaning company, we will always treat every customer as though they are our only customer.

Why Purchase a Fish Window Cleaning Franchise?

  • In Business Since 1978
  • High Frequency Repeat Business
  • Plan-able Grow
  • Low Start-up Cost
  • High Profit Margin
  • Growing Demand in the Residential & Commercial needs
  • Partnerships with Maid Services, Janitorial Companies, and Contractors & Builders
  • No High Rise!
  • Monday – Friday, daytime hours
  • Proprietary Software – Profitable Routing & Scheduling
  • Unparalleled Franchise Support
  • We teach you to develop a growing business.

Visit our Corporate website at  www.FishWindowCleaning.com for details on purchasing a Fish Window Cleaning Franchise 

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 Fish Window Cleaning is a National Franchise with 220+ franchisees located throughout the United States.  FWC corporate headquarters are located in St. Louis, MO.

John Gran and Cynthia Julian own and operate the franchise located in the Los Angeles – South Bay, providing residential and commercial window cleaning, gutter cleaning, chandelier cleaning, pressure washing, and more.

Click Here or Call 310-973-3474 for a Free, on-site written estimate.

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Miles and Jean

Living Our Company’s Core Values

I wanted to share a prime example why we purchased a Fish Window Cleaning franchise.

Fish = Good People with Shared Values.  

We had a very nice treat the other day, Miles and Jean Roche – Fish Window Cleaning Boulder, CO visited us to talk about our business and enjoy some of our Southern California sunshine.

Miles and Jean Roche

Miles and Jean Roche, Fish Franchisees from Boulder Colorado

We ate lunch at Rock ‘N Fish Restaurant in Manhattan Beach, CA and then walked down to the Manhattan Beach Pier.  My wife Cynthia and I were proud to point out many customers with sparkling clean windows, including: Skechers Shoes #1 (their flagship store), Diane’s Beachwear, Manhattan Beach Post Restaurant, Boy Roy Salon, Pasta Pomodoro Restaurant and many others.

Miles and Jean have owned their franchise  for 10+ years, are great resources for information and excellent examples of successful people – in both their business and private lives.  We love spending time with them and are flattered they chose to spend some of their precious vacation time with us.

Following Miles’ and Jean’s example, we can’t wait to visit Colorado!

An Afternoon Visit… So What?

Fish Window Cleaning is run by good people.

Miles & Jean Roche Visit John Gran & Cynthia Julian in Manhattan Beach, CA

Should sharks be scared of Fish? Yes.

As a franchise, we work closely together to strengthen our Fish Window Cleaning brand and grow our individual companies, and we treat all corporate employees, fellow franchisees and window cleaners like “Fish Family” members.  We are truly there for each other!

Again, most companies say that too…So what’s the big deal?

During our visit, I realized we share a company name, but we also share common values.

Mike Merrick, CEO Fish Window Cleaning

Mike Merrick, CEO

Our CEO, Mike Merrick, has built a company that  “says what it does, and does what it says.

Under Mike’s leadership, we start with a strong mission statement that needs to be accepted before purchasing and running a local franchise.

Franchisees  live in Red States and Blue States, North and South, East and West – but our mission and values are the same.

Fish Window Cleaning Mission Statement

Fish Window Cleaning will dominate the market and be “clearly seen” as the best and most respected window-cleaning company in the world.

We will continue to accomplish this by providing:

  • Superior service to our customers.
  • Unmatched support and partnership with our franchisees.
  • Personal and professional growth to our employees.

Understanding and accepting this mission gets you started, but franchisees must also espouse a set of core values before they can wear a Red Fish Shirt.

Fish Window Cleaning Core Values

  1. Honor God and family.
  2. Honesty – You can believe what we say.
  3. Integrity – We say what we mean.
  4. Commitment – We do what we say.
  5. Promise – We keep our promises.
  6. Available – We are always available.
  7. No excuses – Do it right the first time.
  8. We care and we help.
  9. We succeed.
  10. We have fun.

Who wouldn’t want to own/work for a company that says these things, but also does them?

Well, I do.   And 220+ other franchisees across the country do too!

Fish Window Cleaning Franchisees

220+ Fish Window Cleaning Franchisees

Living our Company’s Core Values

Fish Window Cleaning is run by good, caring, responsible people.

#1 – Honor God and Family

When you use Fish Window Cleaning you can expect friendly, professional, trustworthy service.

#2 to #7 – We expect these from ourselves too. 

Mike Merrick and "FredBird" having fun in St. Louis

Mike Merrick having fun in St. Louis

From our CEO to our newest franchisees, we know putting on a Red Fish Shirt means having 220+ “family members” that are focused on the same purpose and principles.  And there’s strength in numbers.

We talk on the phone, visit each other, hold regional meetings and all get together at our annual convention to train on the latest window cleaning techniques, learn from each other and continually focus our efforts to help each franchise grow and serve its customers better.

We are in this business together, and we want our fellow franchisees to succeed.

#8 We care and we help.

Fish Window Cleaning is the #1 window cleaning company in the United States.

#9 We Succeed.

So, yes, we had a wonderful time with Miles and Jean the other day.  We laughed, shared information and helped each other.   By spending this time together, we also lived our company’s final core value.

#10 – We have Fun.

__________________________________

 Fish Window Cleaning is a National Franchise with 220+ franchisees located throughout the United States.  FWC corporate headquarters are located in St. Louis, MO.

John Gran and Cynthia Julian own and operate the franchise located in the Los Angeles – South Bay, providing residential and commercial window cleaning, gutter cleaning, chandelier cleaning, pressure washing, and more.

Click Here or Call 310-973-3474 for a Free, on-site written estimate.

If you like this post, please click the button to “like” our Facebook Page and follow us!

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