The Reason I Bought A Franchise…Love

A behind the scenes look at why purchasing and running a local franchise is the right decision for me.

John, you say the reason you purchased and run a local franchise is “Love?”

That sounds pretty sappy… What’s up with that?

Owning a Business is Not For Everyone.

Work for Someone Else? Work for Yourself?

Which Path is right for you?

Before getting to the answer, you might want to read last week’s post entitled, “Finding Your Own Path (April 2014)”.  It relates a story that changed my world view and set me on my career path as an Entrepreneur.

Here’s the Cliffs Notes version:

  1. We make our own choices.
  2. There are two fundamental career choices:
    Path #1 – Work For Someone Else.
    Path #2 – Work for Yourself.
  3. My career choice: Path #2.
  4. I’ve been an entrepreneur all my life.
  5. Underlying Message:  A career choice is a personal choice too.

Are we all caught up now?  Great.

I do believe business and personal decisions are closely related.

When making a career choice, it’s important to evaluate options from both perspectives (business and personal), and weigh the common factors.

Here are 5 common factors that I use to evaluate options: Time, Money, Viability, Skills, Lifestyle.  There are plenty others, these will do for now.

For my latest career decision in 2007, another significant factor presented itself:  My New Wife Cynthia.

So why did I purchase a franchise instead of just starting and running a business like I’ve done before?

The answer:  Love.

I Love Owning My Own Business  

Bah Humbug, 2007 was a tough Christmas

Bah Humbug, 2007 was a tough Christmas

I married Cynthia in 2005 and in early 2006 I was hired as a VP of Product Development for UnitedHealthCare (UHC).

I was responsible for building a new national department to serve UHC’s millions of customers.  It was a large, challenging position.  I traveled frequently and it was an exhausting but extremely gratifying time for an entrepreneur like me.

A dream job.

On Christmas Eve, 2007 UHC laid me off after I’d spent the previous 2 months laying off my entire new department.  I knew it was coming, the economy was crumbling and UHC was entering “Survival Mode”.  Survival Mode = Sole focus on core services, don’t invest in anything new.

Bad economy, I’m out of a job.

My career choices:  Path #1: Find another Product Development Executive Position or Path #2: Start my own business.

What is my next career choice?

What is my next career choice?

Here’s the thought process evaluating my 2007 career choice.

Path #1: Work for Someone Else

  • Time: It takes a while to find another executive position, will savings last?
  • Money:  Executive pay is great, in this economy are companies hiring executives?
  • Viability: If UHC entered survival mode, other companies are too (nothing new built for a while).
  • Skills: I can run operations but my resume says I build new things. Tough to get hired.
  • Lifestyle: Executive positions require travel and maybe relocation.

Path #2: Work for Myself

  • Time: Starting and growing a new business takes time. Can I grow fast enough?
  • Money: I have some money and I’m blessed to be able to borrow more if needed.
  • Viability: Most new businesses struggle to make it, what could increase my chances?
  • Skills: I’m confident I can build a solid company, it’s what I’ve done and can do again.
  • Lifestyle: Building a local company means more time at home with Cynthia and family.

In light of the failing economy, the conservative, albeit still risky choice for me was to take Path #2: Work for Myself.

How to I reduce the risks involved with starting a business? Consider purchasing a franchise.

IFA - International Franchise AssociationUsing the same common factors, here’s how a franchise could reduce my risks:

So, a bit more up-front costs and ongoing royalties but I’m using a proven system with national support and I have a much better chance of surviving.

From a pure business perspective, my choice is clear:  Path #2: Work for Myself and Purchase a Franchise.

(Check out: “Living Our Company’s Core Values (Feb 2012)” to see some reasons why I chose Fish Window Cleaning)

I Love My Wife And Family  

In 2005, just before I married Cynthia, my Dad passed away from bladder cancer.

Quite a lot happened between then and Christmas 2007 – A wedding, helping my mom through the grieving process, starting and ending an executive dream job, the economy starting to tank and now I’m facing my first career decision as a married guy.

The question of finding another executive position and/or starting a business loomed.  And now I have a wife to consider too.

What would Elvis Do?

What would Elvis Do?

To be honest, before marriage, I probably would have trusted my skills (again) and created a business from scratch.

As I considered my 2007 career choice, I looked to my Mom’s & Dad’s great life together (married 45+ years) and how Dad’s company (one he helped build from scratch in the early 70’s) provided financial stability for them, even after his passing.

Cynthia and I met later in life and I haven’t spent 30+ years building a company.

I love my wife and I want to take care of her.

What would happen if I passed away?

  • If I take another executive position – there’s my life insurance, but that will only help Cynthia for a couple of years.  Then what?
  • If I build a company from scratch, even if she helped build it, could she take over if I’m not there?  Possibly, but it depends on the business.

These options are not what I wanted for her and us.

If we purchase a franchise and run it together, and then I’m not there, she will still have the franchise systems, support, corporate offices and fellow franchisees to help her.

The choice is clear.   We bought a franchise because we love each other and want to take care of each other.

Here’s what a franchise provides Cynthia if I’m not in the picture:

  • Time: She just steps in and runs the business, all systems are already in place.
  • Money:  The money continues and grows as the business grows.
  • Viability: Cynthia has our employees, the franchise system, HQ and fellow franchisees to help her.
  • Skills: She’s already running the business with me and understands how to be successful.
  • Lifestyle: Though different without me, she’ll have financial security to keep going.

Path #2: Walking and Working Together

I’m not planning on leaving anytime soon, but I can tell you I do sleep better knowing that our choice, Path #2 – Work for Ourselves and Purchase a Franchise, will take care of both of us just fine.

So when a competitor or colleague asks, “why the heck did you buy a franchise when you could have just started a company?”

I smile, look down at my wedding ring and answer…

I bought a franchise because of Love.

So, am I a sap?  Just a guy who loves and cares for his wife?  What do you think about my thought process and decision?

Please leave a comment, I’d really like to hear your thoughts.

Thanks for reading and Have a great weekend! 

_______________________

About the Author

John Gran & Cynthia Julian

John Gran & Cynthia Julian

John Gran (@FishSouthBay) is an entrepreneur and former marketing and product development executive who has grown his successful Fish Window Cleaning franchise in the Los Angeles – South Bay area to become a leading professional in window cleaning services for business owners and home owners.

With his popular blog A Clear View Through Clean Windows, John shares his window cleaning expertise by addressing topics and answering questions that customers continually ask him during his day.  He also uses window cleaning pictures, inspirations and stories about his business to demonstrate the fundamentals for building a strong, healthy, thriving business.

John lives & works with his wife Cynthia in Redondo Beach, CA (she runs the business too!)

If you have a question or would like window cleaning services click Here or Call 310-973-3474 for a Free, on-site written estimate.

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One comment on “The Reason I Bought A Franchise…Love

  1. Caught my eye. You have done so well for yourself and wife. At this very moment I too am trying to start my own cleaning business. Reason why I have decided to start my business as I think I have enough skills to succeed (except for the taxes, gst ). Also I’m so over working for someone else and they sit there on their high horse giving out orders. Anyway I hope one day I end up like you and be able to support my family. You are an inspire for me thanks

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