Make Mom Smile…Clean Her Windows!

Want something special for Mom this year?  Try cleaning her windows, she will love it!

Mothers Love Clean Windows 

A little while back I shared some fundamental elements about Fish Window Cleaning in my article, “Living Our Company’s Core Values

Mike, Linda and Jill Myers, Regional Development Director, American Red Cross

Mike & Linda Merrick w/ Jill Myers, Reg. Development Director, American Red Cross

The Company’s first core value is “Honor God and Family”.  This value is easy to say, but how do you actually do it?

Well, it hit me the other day when I thought about the unwritten rule we have at Fish Window Cleaning:

Your parent’s windows will always be clean.  For Free!

My wife Cynthia and I learned about this national, unwritten rule when we visited Fish Headquarters in St. Louis, prior to purchasing our franchise.

During our “discovery day“, we learned that Mike Merrick, our company’s Founder and CEO, still cleans his 89 year-old mother’s windows.  Mike and his brother Dave Merrick (also a Fish Franchisee) grab their ladders, buckets and squeegees and make mom’s windows sparkle regularly.

Mike is a humble man but he sure was proud when he shared this aspect of his life with us.

Everyone loves clean windows, but a child giving their time to serve their parent is a prime example of “Honoring Your Family.”

Especially when the child has grey hair too.

We Clean Our Moms’ Windows

Mothers love their home and they love spending time with their children.

And the thought of our CEO cleaning his Mom’s windows is quite inspiring.

So, each year just before Mother’s Day, I clean my mom’s windows and spend the rest of the afternoon chatting with her.

When I finish, she says the same thing each time, “John, it’s such a treat to have you clean my windows.  I love that you take the time to clean them, and they sparkle for many weeks after you are done.  I’m not sure which I like the most: The time doing them or the lasting sparkle!”

She says it with such sincerity, I almost believe that she’s truly perplexed.  Wink. Wink.

The Ladies of Fish Window Cleaning

Cynthia, Sonya and Tina in the Fish Window Cleaning Office

Our Employees Now Clean Their Mom’s Windows Too

Our employees are encouraged to clean their mom’s windows just like Mike Merrick.

The new cleaners usually balk until they realize they can save money while showing off in front of the easiest customer they have:  Mom!

Recently, even our office manager cleaned her mother’s windows.  She did a great job, her mom was very pleased and I think she now has a better appreciation for the cleaners.

Our employees now get the message… Moms love clean windows.

As Mother’s Day approaches, do you want to get her something different than chocolate and flowers?

This year, try cleaning your mom’s windows, she’ll love it!

It may take a couple of hours and require some hard work, but I guarantee your mom will cherish every moment of it, just like our moms do.

Cleaning Your Mom’s Windows

There are two things to remember about giving the gift of clean windows:

  1. The time you spend is almost as important as the windows being clean.
  2. You must be safe or please stop reading this article and buy your mom some flowers like everyone else.

Because I own and operate a window cleaning company, I have the equipment and training to efficiently, and properly clean my mother’s windows.

What Equipment will I need!

Bucket, Mop, Towels, Squeegee and Dish Washing Soap (maybe a stepladder)

I realize this is not the case for everyone.

So, here are 4 ways you can clean your mom’s windows too:

  1. Use Mom’s Equipment: Your mom’s windows have been cleaned at some point, ask her if she has equipment.  If so, set a time, go over there and get to it!
  2. Buy Mom a Mop & Squeegee: If your mom doesn’t have window cleaning equipment, stop by a hardware store, buy supplies and give them to her.
    Here’s the important part: With this option, it’s very important to include a card that says, “I’m giving you this equipment so I can clean your windows for you.”  If you just give the equipment, you are better off just getting her nothing!
  3. Bring Your Own Equipment: If you have your own equipment, schedule a time, go over there and get to it (see option #1)
  4. Hire a Professional Window Cleaner:  Sometimes hiring a professional is the best option.  Spend the time talking with mom and pay the bill – her sincere smile and thanks will be the same as the other options.

Whichever way you choose, have fun and do your best – your mom will love it!

Have you ever cleaned your mother’s windows?  Please share your experience, we’d love to hear it.

Just remember: If you clean your mother’s windows, please be safe!

She wants them done again next year too! 

Happy Mother’s Day!

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About the Author

John Gran & Cynthia Julian

John Gran & Cynthia Julian

John Gran (@FishSouthBay) is an entrepreneur and former marketing and product development executive who has grown his successful Fish Window Cleaning franchise in the Los Angeles – South Bay area to become a leading professional in window cleaning services for business owners and home owners.

With his popular blog A Clear View Through Clean Windows, John shares his window cleaning expertise by addressing topics and answering questions that customers continually ask him during his day.  He also uses window cleaning pictures, inspirations and stories about his business to demonstrate the fundamentals for building a strong, healthy, thriving business.

John lives & works with his wife Cynthia in Redondo Beach, CA (she runs the business too!)

If you have a question or would like window cleaning services click Here or Call 310-973-3474 for a Free, on-site written estimate.

FISH Cleans 40,000,000 Windows in 2011

Fish Window Cleaning’s  “Fishing Report” – Winter 2012 Issue has arrived.

The “Fishing Report” is a quarterly magazine written and produced by Fish Window Cleaning’s Corporate office to keep franchisees and customers updated on the latest news in the Fish Family.

Fish Window Cleaning is America’s Largest window cleaning company, and reports that Fish Franchisees cleaned 40,000,000 windows in 2011.

2011 Another Banner Year for FISH!

Winter 2012 - Fish Report Cover

Pictures of Fish Franchisees - Who do You Recognize?

FISH is celebrating it’s 34th Anniversary and is made of good people, doing good work.

The Fishing Report – Winter 2012 issue features 50+ photos of Fish Window Cleaning franchisees from around the country.

Franchisees are encouraged to submit pictures of their teams & Red Fish Vans and every time there’s a regional meeting or a District Manager visits a location – pictures are taken and shared. To check out more Fish photos, visit our Online Photos – Fish In Action.

Request: Click on the Fishing Report Cover – Do you see someone you recognize?

If so, please leave a comment and tell us who you see!  

Thank you!

2011 Fish Window Cleaning Milestones

Fish had a great 2011, here are some of the highlights!

Bob and Brenda DePoortere w/new van

75 new FISH Red Vans in 2011 Pictured: Bob and Brenda DePoortere - Cookville, TN

  1. Cleaned 40,000,000 Windows
  2. Gained 57,762 New Customers
  3. Added 42 new Franchisees
  4. Completed 11 Territory Expansions
  5. Added 75 new FISH Red Vans
  6. Provided 22 Days of HQ support in the Field
  7. Delivered 64 Days of Classroom Training
  8. Graduated 54 people from FISH Training
  9. 2011 Inc. 5000
  10. 2011 Entrepreneur Magazine’s Franchise 500
  11. 2011 Dun & Bradstreet AllBusiness AllStar Franchise 300
  12. 2011 Franchise Business Review – Franchise Satisfaction Award

2012 is looking even better!  Stay Tuned!

New Fish Franchisees Since Last Issue

Please welcome our newest additions to the Fish Family.

Contact them, they’ve launched successfully and are making windows SPARKLE!

Bart, Sherrill & Deanne Thompson, Laguna Hills, CA

Bart, Sherrill & Deanne Thompson, Laguna Hills, CA

Welcome Aboard!  Now let’s go clean some windows!

Item’s Featured in this Quarter’s Issue

Dave Kipp Visits the Riccos in Midland, TX

Dave Kipp Visits the Riccos in Midland, TX

The Fishing Report is loaded with information about Fish Window Cleaning.

Here’s what you’ll find inside:

  • Moment with Mike – Words from our CEO
  • “Best of the Best” Franchisee Awards – To be presented at the 2012 Convention
  • New FISH Franchisees – Fish has added 9 new Franchisees since the last issue!
  • Fish Takes an Active Role in IWCA Forum & Showcase
  • Fish on the Road – Rundown of Regional Meetings and District Manager Visits
  • Branding Committee Update – Marketing Items and Blog Content
  • 2012 Convention: It’s Time to Rock & Roll! – July 26th-28th in St. Louis, MO
  • New FISH Beachfront Vacation Property – Pictures & Description
  • FISH 3 Update – New proprietary software that runs the franchise
  • Plus much, much more!!!

Get Your Fishing Report Today!

If you would like a copy of “The Fishing Report” please contact GeGe Mix at Fish Window Cleaning Headquarters at 877-707-3474.  Also, each local franchisee receives 5 copies and we are happy to share them.

We can hardly wait until the next issue… Go Fish!

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 Fish Window Cleaning is a National Franchise with 220+ franchisees located throughout the United States.  FWC corporate headquarters are located in St. Louis, MO.

John Gran and Cynthia Julian own and operate the franchise located in the Los Angeles – South Bay, providing residential and commercial window cleaning, gutter cleaning, chandelier cleaning, pressure washing, and more.

Click Here or Call 310-973-3474 for a Free, on-site written estimate.

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Mike and Linda receive the Franchise Business Review Top 50 award

Attitude & Aptitude Earn Fish #14 Spot in Top 50 Franchise Award

Fish Window Cleaning is ranked #14 in the Franchise Business Review’s Top 50

Franchise Business Review Top 50 Award

Franchise Business ReviewInternational Franchise Association

Each year, Franchise Business Review (FBR) surveys thousands of franchise owners.  Their goal is to determine how satisfied the franchisees are with their Franchise and then rank and present their findings in their annual Franchisee Satisfaction Awards – known as the  Franchise Business Review Top 50 Awards.

Fish Window Cleaning at IFA Convention

Also in Feb, the Fish Team attended the IWCA Convention in New Orleans, LA

The Top 50 awards are then presented at the annual International Franchise Association (IFA) convention.

This year’s 52nd annual IFA Convention was held February 11 – 14  at the Orlando World Center Marriott.

The convention is attended by hundreds of Franchisers from all over the county.  There is a full agenda of seminars, round tables, exhibitions and networking events and the week culminates at the prestigious awards presentation held towards the end of the convention.

During this year’s Awards Presentation, Fish Window Cleaning was awarded the #14 Ranking in the Franchise Business Reviews Top 50 – Large Class Division. This represents a 16 spot jump from last year.

Congratulations Fish Window Cleaning!

What makes a good Franchisee?

In an interview, Mike Merrick was asked: “What are you looking for in a franchisee?”

Mike Merrick, CEO

Mike Merrick, CEO

I can probably boil it down to two words: Attitude and Aptitude.

You need the right “attitude”, every single day.  It’s the “I will succeed” attitude that drives every successful business owner of every business – not just the window cleaning business.  By “aptitude” I mean you need to have some inherent skills or the ability to learn them.

  1. Goal oriented person. Practically, we want to find franchisees who have a higher comfort level. Someone who easily reaches their comfort level will grow the business until they’ve got a decent income – it’s not hard – and then they’ll level off. We want to find franchisees willing to take the business to the next level. The opportunity is waiting.
  2. Truly service centered. This has been a part of my philosophy from the beginning. It is not lip service to me. It is based in my values from the start of the day to the end. I insist the customer is king. If a customer isn’t pleased, we ask “what will it take to make you happy?”
  3. Sales drive. Once the goal is set and the commitment to service is there, this is a business driven by a determination to hit the street and sell. If you do, you will shine big. The work is there. The money is there. If you don’t regularly sell, you will flop. There is no substitute.
  4. Management Skills.  The ability to manage employees. If you can’t handle employees, you shouldn’t do this business.
  5. Personality. The customer buys your personality while paying for your service. The clean windows consistently come second to the window cleaner. If you aren’t seen as a likeable person, this opportunity may not be for you.
  6. Organized. Our system teaches every aspect of doing this business well. It just needs to be followed. This business can be a disaster to the person lacking organization, intent on doing their own thing.

Mike concluded with a final thought:  “When someone buys a Fish Window Cleaning franchise, one of the most valuable tools they get is over 20 years of my mistakes. If you’re buying our experience, make sure you use it.”

Building a World Class Franchise

Mike Merrick had lost his job as a bank manager when the window washer for the branch said he was interested in selling his business. Merrick looked at the company’s books and was impressed with what he saw–low overhead and virtually no inventory. In 1978, Merrick and his wife, Linda, purchased the company, renamed it, and Fish Window Cleaning was born.

Fish Window Cleaning

The Largest and Most Respected Window Cleaning Company in America

Based on growing demand and his success, he realized there was a need for this service in other markets. Mike used his 20 years of experience to create the Fish Window Cleaning franchise system.

In 1998, the first FISH franchise location was opened in Tampa, FL. Since then, Fish Window Cleaning has grown to more than 220 franchise territories in 40 states. Thirty years later, the company still maintains the traditional Mission Statement and a Core set of Values it was founded on.

Although Fish is now the world’s largest window cleaning company, we will always treat every customer as though they are our only customer.

Why Purchase a Fish Window Cleaning Franchise?

  • In Business Since 1978
  • High Frequency Repeat Business
  • Plan-able Grow
  • Low Start-up Cost
  • High Profit Margin
  • Growing Demand in the Residential & Commercial needs
  • Partnerships with Maid Services, Janitorial Companies, and Contractors & Builders
  • No High Rise!
  • Monday – Friday, daytime hours
  • Proprietary Software – Profitable Routing & Scheduling
  • Unparalleled Franchise Support
  • We teach you to develop a growing business.

Visit our Corporate website at  www.FishWindowCleaning.com for details on purchasing a Fish Window Cleaning Franchise 

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 Fish Window Cleaning is a National Franchise with 220+ franchisees located throughout the United States.  FWC corporate headquarters are located in St. Louis, MO.

John Gran and Cynthia Julian own and operate the franchise located in the Los Angeles – South Bay, providing residential and commercial window cleaning, gutter cleaning, chandelier cleaning, pressure washing, and more.

Click Here or Call 310-973-3474 for a Free, on-site written estimate.

If you like this post, please click the button to “like” our Facebook Page and follow us!

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Living Our Company’s Core Values

I wanted to share a prime example why we purchased a Fish Window Cleaning franchise.

Fish = Good People with Shared Values.  

We had a very nice treat the other day, Miles and Jean Roche – Fish Window Cleaning Boulder, CO visited us to talk about our business and enjoy some of our Southern California sunshine.

Miles and Jean Roche

Miles and Jean Roche, Fish Franchisees from Boulder Colorado

We ate lunch at Rock ‘N Fish Restaurant in Manhattan Beach, CA and then walked down to the Manhattan Beach Pier.  My wife Cynthia and I were proud to point out many customers with sparkling clean windows, including: Skechers Shoes #1 (their flagship store), Diane’s Beachwear, Manhattan Beach Post Restaurant, Boy Roy Salon, Pasta Pomodoro Restaurant and many others.

Miles and Jean have owned their franchise  for 10+ years, are great resources for information and excellent examples of successful people – in both their business and private lives.  We love spending time with them and are flattered they chose to spend some of their precious vacation time with us.

Following Miles’ and Jean’s example, we can’t wait to visit Colorado!

An Afternoon Visit… So What?

Fish Window Cleaning is run by good people.

Miles & Jean Roche Visit John Gran & Cynthia Julian in Manhattan Beach, CA

Should sharks be scared of Fish? Yes.

As a franchise, we work closely together to strengthen our Fish Window Cleaning brand and grow our individual companies, and we treat all corporate employees, fellow franchisees and window cleaners like “Fish Family” members.  We are truly there for each other!

Again, most companies say that too…So what’s the big deal?

During our visit, I realized we share a company name, but we also share common values.

Mike Merrick, CEO Fish Window Cleaning

Mike Merrick, CEO

Our CEO, Mike Merrick, has built a company that  “says what it does, and does what it says.

Under Mike’s leadership, we start with a strong mission statement that needs to be accepted before purchasing and running a local franchise.

Franchisees  live in Red States and Blue States, North and South, East and West – but our mission and values are the same.

Fish Window Cleaning Mission Statement

Fish Window Cleaning will dominate the market and be “clearly seen” as the best and most respected window-cleaning company in the world.

We will continue to accomplish this by providing:

  • Superior service to our customers.
  • Unmatched support and partnership with our franchisees.
  • Personal and professional growth to our employees.

Understanding and accepting this mission gets you started, but franchisees must also espouse a set of core values before they can wear a Red Fish Shirt.

Fish Window Cleaning Core Values

  1. Honor God and family.
  2. Honesty – You can believe what we say.
  3. Integrity – We say what we mean.
  4. Commitment – We do what we say.
  5. Promise – We keep our promises.
  6. Available – We are always available.
  7. No excuses – Do it right the first time.
  8. We care and we help.
  9. We succeed.
  10. We have fun.

Who wouldn’t want to own/work for a company that says these things, but also does them?

Well, I do.   And 220+ other franchisees across the country do too!

Fish Window Cleaning Franchisees

220+ Fish Window Cleaning Franchisees

Living our Company’s Core Values

Fish Window Cleaning is run by good, caring, responsible people.

#1 – Honor God and Family

When you use Fish Window Cleaning you can expect friendly, professional, trustworthy service.

#2 to #7 – We expect these from ourselves too. 

Mike Merrick and "FredBird" having fun in St. Louis

Mike Merrick having fun in St. Louis

From our CEO to our newest franchisees, we know putting on a Red Fish Shirt means having 220+ “family members” that are focused on the same purpose and principles.  And there’s strength in numbers.

We talk on the phone, visit each other, hold regional meetings and all get together at our annual convention to train on the latest window cleaning techniques, learn from each other and continually focus our efforts to help each franchise grow and serve its customers better.

We are in this business together, and we want our fellow franchisees to succeed.

#8 We care and we help.

Fish Window Cleaning is the #1 window cleaning company in the United States.

#9 We Succeed.

So, yes, we had a wonderful time with Miles and Jean the other day.  We laughed, shared information and helped each other.   By spending this time together, we also lived our company’s final core value.

#10 – We have Fun.

__________________________________

 Fish Window Cleaning is a National Franchise with 220+ franchisees located throughout the United States.  FWC corporate headquarters are located in St. Louis, MO.

John Gran and Cynthia Julian own and operate the franchise located in the Los Angeles – South Bay, providing residential and commercial window cleaning, gutter cleaning, chandelier cleaning, pressure washing, and more.

Click Here or Call 310-973-3474 for a Free, on-site written estimate.

If you like this post, please click the button to “like” our Facebook Page and follow us!

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Fish is #119 on 2012 Franchise 500

Fish is Moving UP!

Entreprenuer Magazine

Entrepreneur 's Franchise 500 Rankings

Fish Window Cleaning is ranked #119 in the Entrepreneur Magazine’s 2012 Franchise 500.

That’s a 20 spot jump from our ranking of 139 last year!

Entrepreneur’s annual Franchise 500 ranking is based on a number of criteria, including financial strength and stability, growth rate and size of the system.

All US franchise systems are asked to compete, of which 760 make the first cut.  Of the 760 that are left, 500 make it to the top.

Therefore, Fish Window Cleaning is ranked 119 out of approximately 3000 plus systems!

We are very proud of our ranking, proving that dedication, hard work and an excellent franchise system are a great recipe for success!  So, let’s raise a glass to making a strong finish in 2011…

… and we wish you all a safe, successful & profitable 2012!  Go Fish!

FISH Franchise Ranking History

Franchise 500®: #119 (2012), #139 (2011), #182 (2010), #238 (2009), #247 (2008), #161(2007),
Fastest-Growing: #71 (2012),

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 Fish Window Cleaning is a National Franchise with 220+ franchisees located throughout the United States.  FWC corporate headquarters are located in St. Louis, MO.

John Gran and Cynthia Julian own and operate the franchise located in the Los Angeles – South Bay, providing residential and commercial window cleaning, gutter cleaning, chandelier cleaning, pressure washing, and more.

Click Here or Call 310-973-3474 for a Free, on-site written estimate.

If you like this post, please click the button to “like” our Facebook Page and follow us!

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