With the Holidays upon us, remember that a simple, sincere thanks can make someone’s day…and yours too!
Doing the Fish Dance
It’s 6:45am in the Fish Office and the cleaners are straggling in. At 7am sharp, they fill up their buckets, file yesterday’s work orders, grab a cup of coffee and pick up today’s jobs. They check their equipment and begin to ready themselves for the workday ahead.
It’s peaceful and quiet; the caffeine starts its magic.
Just then, a lone cleaner approaches my desk, leans over and DING! DONG! a loud nautical bell rings out and shakes everyone in the room. The groans are barely audible. The cleaners turn and there’s Silvester with a cheesy smile on his face…
He rang the money bell.
Slowly, everyone rises, gives each other another “is this happening again?” look and then…
The Fish Dance begins.
For 30 seconds we laugh, share an interpretive Fish Dance and check out each other’s moves. Yes, it’s goofy and everyone does their best to participate but still look cool. It’s fun, and wakes everyone up.
As a team, we are celebrating a small victory – a customer said “thank you” in the form of a tip – and the Fish Dance focuses everyone’s attention on the ringer, so they can tell us about their excellent service.
Simply put, that customer’s “thank you” (tip), and the Fish Dance, starts our day off great.
Dear Customer: Thank you for acknowledging a job well done!
Good For Them, Good For You
I just believe we all need a gentle reminder that conveying a sincere “thank you” brings a positive impact on your immediate world, and spreads outwards. Starting with you.
Doing the Fish Dance and seeing our cleaners celebrate got me thinking about the importance of saying “thank you” to others, including our customers.
Do our sincere words of thanks make someone else’s day?
Yes. Our customers have told us that our small “Thank you’s” make their day, albeit in a small way.
Any time you say “thank you” it has a positive effect. You made that person feel appreciated and they feel good.
When you say “thank you”, how does it make you feel? I know it makes me feel good and I’ll bet it makes you feel good too.
Giving thanks is a two-way street.
The “Great Day” Equation
The more sincere your “thank you”, the more positive impact you have, the better chance you have for making someone’s day.
Pretty straight forward, right?
Let’s use transitive property logic to explain:
(MSD = PI) Make Someone’s Day = Positive Impact
(PI = TY * S) Positive Impact = “Thank You” * Sincerity
(MSD = TY * S) Make Someone’s Day = “Thank You” * Sincerity
I call this the “Great Day” equation.
And the cool part is that as you increase your (S) Sincerity you can really make someone’s day great!!!
OK, you all with me?
To see the “Great Day” equation in action, let’s go back to our cleaners, the tip and the Fish Dance.
For the guys, the amount of money reflects the customer’s sincerity (Sorry, ($M = S) $Money = Sincerity), so the greater the money, the more they feel appreciated, the more the guys celebrate with the Fish Dance.
We Fish Dance every week, and live our version of the “Great Day” equation: (MSD = TY * $M).
Whew, so much logic this early in the morning makes my head spin… but hopefully you understand the point.
The more sincere thanks you give, the more impact you make.
Giving Thanks To Customers
As a small business owner, we value our customer relationships and do our best to say “Thank You” and show our appreciation. Without loyal, regular customers we don’t have a business.
Does sending a “Thank You” card make my customer’s day?
I won’t go that far, but it does brighten their day a bit. We also stand out compared to our competition and it does let them know we appreciate their business. Both good things.
Just remember: A little thanks can go a long way.
Here’s some ways we thank our customers:
- Hand Written Thank You Cards - We send thank you cards to new customers, signed “the Fish Team”. Greater impact if we all sign it? Yes, but day-to-day it’s tough to do.
- Seasonal Cards & Specials – Once or twice a year, we send hand-written and signed cards, and offer $$$ off on their next regular cleaning. Who doesn’t appreciate a deal?
- Gifts for Special Customers and Vendors – Around the holidays we order dozens of bundt cakes from one of our customers and deliver them – they are a big hit!
- We Use our Customer’s Services – We always try using our customers’ restaurants and stores – They use us, we use them! (Two-way street again)
- We Drop By and Say “Thank You” – We visit customers and ask how we are doing. Any issues, I clear them up immediately. When leaving I offer a simple, “Thank you for being our customer”.
Giving sincere thanks to our customers and vendors is good business, but it also makes us feel good too.
Do you have other ways to say “thank you” to customers?
Please share by leaving a comment below, we’d love to hear from you.
10 More Ways to Say Thank You
I run my window cleaning business, but I’m also a customer too. Realizing how good receiving a “Thank You” feels, I believe it’s very important to share my thanks with those companies that serve me too.
Also, following my “Great Day” Equation (MSD = TY * S), the more effort and sincerity I use, the better chance I have to make that business’ day too! Sweet!
“Thank Yous” take many forms.
With the rise of Social Media Marketing it’s also now possible to greatly impact a company’s image just by sharing your “Thank You” with the world.
Here are 10 more ways to say “Thank You”.
Do you have others? please leave a comment and share!
- Recommend their services to a neighbor or friend
- Send a “Job Well Done” note or email
- “Like” the company on Facebook
- Call the company and share your experience with them
- Write a testimonial for the company’s website
- Write a company review on sites like Yelp! and Angie’s List
- Use Twitter to Tweet something positive about their services
- Let the company film a quick video about your experience
- Offer yourself as a reference and help them get new customers
- Leave a comment on their Blog Site!
Have a great weekend and thank you for reading!
Now go out there and MSD! (Make Someone’s Day!)
About the Author
John Gran (@FishSouthBay) is an entrepreneur and former marketing and product development executive who has grown his successful Fish Window Cleaning franchise in the Los Angeles – South Bay area to become a leading professional in window cleaning services for business owners and home owners.
With his popular blog A Clear View Through Clean Windows, John shares his window cleaning expertise by addressing topics and answering questions that customers continually ask him during his day. He also uses window cleaning pictures, inspirations and stories about his business to demonstrate the fundamentals for building a strong, healthy, thriving business.
John lives & works with his wife Cynthia in Redondo Beach, CA (she runs the business too!)
If you have a question or would like window cleaning services click Here or Call 310-973-3474 for a Free, on-site written estimate.